Get the most from your holiday rental

I believe that. In fact, I know that. Starting my start-up career at Zillow (see this for some perspective) was a very good and very bad pre-cursor for my entrepreneurial journey over the past few years.

It was great in the fact that I now KNOW building a technology business at massive scale is possible; I’ve seen it done from the inside. Most people seriously question whether building something that reaches millions of consumers is possible, because they haven’t seen it with their own eyes

It was bad in the fact that, prior to starting my own company

I thought start-ups were easy. As an employee at Zillow, sure there were challenges, but from my perspective there was never any real risk the company wouldn’t succeed. That’s why I took a personal loan when I left in 2010 to buy my options; I knew there was basically zero chance I’d end up on the short end of the stick (and I didn’t). Of course, Zillow’s not the average start-up. Most start-ups don’t have $6 million in funding pre-launch, a team of 50+ without having shipped a product, or a founder with a multi billion dollar company that transformed an entire industry under his belt.

They seek product feedback and strategy. They want to know about problems and incentives for agents as well as consumers. They are looking to get a handle at how to gain adoption, traction, and partnerships in this massively complex and wide-reaching industry we operate in.

Many have no prior history in the industry. Others were agents at one time or another. Still others grew up in a real estate family.

I’ve seen 10 years of what has worked, and what hasn’t. When I hear a pitch or play with a product, I tell it how I see it, regardless of whether that’s what the founder wants to hear. Sometimes, it doesn’t validate their strategy.

About the Author

What sets you apart from the competition?

“I love real estate! It is both my profession and hobby, and I am constantly studying my market space and new strategies to keep ahead. I offer my clients personalized service based on integrity backed up by a track record of success. I bring a great balance of creative and analytical skill sets while applying an intuitive and assertive approach, as each opportunity is unique.”

How did you become so good at what you do?

“Since I was a child growing up in El Segundo, I was naturally drawn to the changing built environment. I was fascinated by new construction and how over the years certain areas transitioned more quickly than others. Once I decided real estate was my calling, I already had a jump-start on the Westside and South Bay markets. By furthering my education with a boots-on-theground approach, I have become an expert in my field.”

How did you become so good at what you do?

“Since I was a child growing up in El Segundo, I was naturally drawn to the changing built environment. I was fascinated by new construction and how over the years certain areas transitioned more quickly than others. Once I decided real estate was my calling, I already had a jump-start on the Westside and South Bay markets. By furthering my education with a boots-on-theground approach, I have become an expert in my field.”

Real estate is highly competitive; how do you maintain a code of ethics?

“Disclosure is non-negotiable. Transparency is vital. In this highly competitive, saturated market the temptation to make a deal may give way to compromises by some agents. I am keen on building relationships that support future recommendations and referrals. I am only as credible as my last deal, so my ethical standing is all I have at the end of each day.”

What has been the highlight of your career so far?

“The relationships I have built with so many great people over these past 12 years. Great relationships have forged the trust needed to grow into additional business and investment opportunities. These in turn have resulted in a growing network of valued clients.”

How do you manage volatility in the market?

“Are you buying a home to live in or investing in residential or commercial property? Each class of real estate offers different methods to reach your goal. I provide added value to my clients by helping them define their goals, protect their interests and meeting— if not exceeding—their expectations. Each transaction requires being well-versed in the particulars that drive the deal.”