The gross rent multiplier (GRM) is a screening metric used by investors to compare rental property opportunities in a given market. The GRM functions as the ratio of the property’s market value over its annual gross rental income.
In other words, let's say one property collects $2,000 in rent and another property collects $1,200 in rent.
You want to determine how much rent you will collect relative to the property cost. If both properties cost $200,000, the property that rents for $2,000 will give you the most return on your investment. However, this changes when the property costs change. You can use GRM to make that determination.